Arevo Digital — SEO Resources

December 11, 2012 By CK Wong

Making Changes With Bulk Editing Features in AdWords

Google has recently released the bulk editing features globally and you can now perform actions on the AdWords interface that you could previously perform only on the AdWords Editor.

Let Alistair Dent show you 4 examples using the bulk editing features that can be useful in your campaigns.

You can find the glossary for Bulk Edits here and the blog post announcing this feature here.

Filed Under: AdWords

December 9, 2012 By CK Wong

Automating Google Analytics Reports with Apps Scripts (Video)

Google Analytics is great in providing insights to your website with more than 200 touch points. Combine that with Apps Scripts, you can now automate some of your usual process flows easily with just a few lines of codes.

Watch Nick Mihailovski and Ikai Lan from the Analytics and Apps team on how they integrate Google Analytics with Google Apps Script.

Filed Under: Google Analytics

December 9, 2012 By CK Wong

Learning Resources From Google

Google provides some great resources to learn AdWords, analytics and SEO online.

Here are 3 great sites where you can do some self-learning in these 3 areas.

AdWords Learning Center – This is a good resource for those who wants to learn the fundamentals of Google AdWords and prepare themselves for the certification program.

Google Analytics IQ Lessons (or also known as Conversion University) – Keen to learn the technical bits and theory on getting insights for your website? Check this out and it’s also applicable to those who wants to prepare themselves for the analytics certification.

Webmaster Academy – Not exactly the typical SEO course that you can find online but this is still a source of information right from the search engine themselves on what Google looks for in websites to perform well in Google search results.

In the event that you need any assistance in preparing yourselves for the Google Certification Program, we do provide in-house training program to facilitate that. Just contact us for more details.

Filed Under: AdWords, Google Analytics, SEO

December 9, 2012 By CK Wong

Disavow Links Tool

Got the wrong advice when you started out doing SEO and built the type of links that may seemed “unnatural” to Google?

And your requests to removed these links from the website owners are going to deaf ears?

Well, Google came up with the disavow links tool to help you sort that out. You can find the disavow links tool in Google Webmaster Tools.

You can learn more about the disavow link tool in this blog post and also refer to Matt Cutt’s slides on this tool in his PubCon 2012 Las Vegas presentation.

Filed Under: SEO

December 9, 2012 By CK Wong

How to Generate Dynamically Changing Sitelink Destination URLs On An E-Commerce Site

If you have an e-commerce website and would like to have ad copies to show unique sitelink destination urls for each of these ad copies, you can make use of the ValueTrack function to achieve this

This is useful if you have loads of branded products and would like to create an ad copy that can direct visitors to a specific page related to each of the product via sitelinks.

Here is how this can be done.

Filed Under: AdWords